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Job Title: Email Marketer
Reporting to: Content, Creative Director-Marketing
Responsible for: Self
Location: Cape Town
We are hiring an email marketing manager to be the biggest supporter of our existing email campaigns and life cycle programs possible -- the days of full blasts and spamming are over.
In its place, we want you to understand the right nurture tracks to provide incremental value and nudge our leads towards a sale in a way that feels human and still converts.
Do you understand the right types of content to send to the right people at the right time? Do you know the difference between content that is lead nurturing and content that boosts the sharing and forwarding of our content-driven emails?
Then this might be the job for you!
Manage and build various email lists and campaigns, including the design templates, calls to-action, and content used in your email sends.
Segment lists based on behaviours like past email engagement and website interactions(content downloads, site page visits, etc.).
Measure results and optimise the nurture tracks for these segments to convert leads to customers.
Work to minimise list decay and unsubscribes while increasing productivity of our email sends.
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
BA/BS or equivalent working experience.
Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics.
Proficient using Mailchimp and Mandrill email marketing automation technology.
Highly analytical and able to derive meaning from data through A/B testing and email optimisation.
Excellent writer and communicator (in both written and verbal form).