Creative Director

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Creative Director

Production Department


Job Title: Creative Director

Department: Production

Reporting to: Global Head of Production

Direct Reports: Production Supervisor, Script Manager and Motion Graphics and Design Supervisor

Responsibilities: Delivering of top quality creative outputs, innovation and leadership

Location: Cape Town 


As the Creative Director you will be an inspirational leader who carries overall accountability for delivering world-class creative outputs. You will be responsible for generating compelling, creative concepts that drive learner engagement. In this role you will work alongside the Programme Director, Traffic Director and Head of Course Architecture and support them with resourceful and innovative ideas to create a unique, high quality client product. Building an inspired and well lead creative team, demonstrating leadership, growth and internal and external relationship building.

Activities and Responsibilities

  • To lead the visualisation process at the start of Pre-Production and guide the content directors and script manager in the creative interpretation and delivery of a course brief, outline and instructional design so as to meet Lobster’s and the client’s standards
  • To be a good visual executional designer, conceptual minded and manager of creative teams
  • To build and manage the Creative Department team
  • To operationalise client brand requirements into compelling, top quality, creative production outputs
  • To effectively interpret client’s briefs and generate creative ideas around new course production that demonstrates innovation and keeps Lobster Ink ahead of its competitors
  • Competitive review session to understand trends and innovation
  • Alongside the Delivery Director, present concepts to client if deemed necessary
  • To encourage the content and visual team to express ideas, articulate concepts and recommendations in a way that influences both internal and external stakeholders
  • To comprehensively immerse him/herself in the course blueprint/plan and understand and learn the Lobster Production standards and the Learning Matrix guidelines
  • To oversee that the content directors, visual team and script writers on the course blueprint/plan and adhere to Lobster Production standards and the Learning Matrix guidelines
  • To manage that the Lobster quality assurance standards and industry best practices are consistently applied to ensure that all creative work is of the highest quality
  • To direct the final sign-offs and approvals of all completed projects in their final distribution format adding constructive advice to improve all projects
  • To develop, motivate and inspire the production team, including freelancers, to produce high quality courses that exceed Lobster’s and the client’s expectations
  • To bring in new talent and mentorship with the growth of Lobster Ink
  • To regularly review the creative workflow to ensure that production processes are operating at maximum efficiency
  • To liaise consistently with the Traffic Director and Planning Director to ensure all projects are running smoothly building the most efficient yet creative workflow together
  • To identify and motivate new ways of working that improve the timing and delivery of creative outputs

Accountability and Performance Measures

  • Quality
  • Creativity
  • Innovation
  • Learner engagement
  • Staff engagement
  • Leadership and mentorship

Organisational Alignment

  • Reports to the Global Head of Production
  • Enlists the support of the Marketing and Learning teams as required
  • Works closely with the Senior Account Director, Planning Director, Lead Designers and Traffic Director to deliver on the client’s deadlines and quality expectations
  • Direct reports include: Script Manager and Production Specialist
  • Oversees: Scriptwriters, Editors, Videographers, Motion Graphics Artists, Graphic Designers and Team Leads

Basic Requirements

  • Minimum of 8 years’ experience as a Creative Director with a proven track record in quality assurance and communicating creative concepts
  • Management experience of a team of at least 20 employees is essential
  • Solid background in production, design and copywriting (video production and e-learning is an advantage)
  • Agency experience would be highly advantageous
  • Strong leadership presence and leadership skills will be a differentiator

Technical Knowledge

  • Experience with the Adobe Creative Suite of products (specifically Premiere, Illustrator, InDesign and After Effects), as well as PowerPoint, iWork and other programs required for execution
  • Motion design, Animation or Title Design is a key part of the work
  • Good eye for visual detail and composition
  • A proficient Mac user
  • The ability to facilitate proactive and reactive idea generation during the visualisation process
  • An expert in all facets of the creative process with the ability to storyboard, plan and strategies at a senior level
  • Advanced presentation and influencing skills with the ability to succinctly present ideas and protect the creative integrity of a project


  • Ability to guide, inspire and lead a team of ‘creatives’
  • Excellent interpersonal and relationship-building skills
  • Able to quickly build rapport, credibility and trust within a team locally and internationally
  • Must have excellent ability to work with people within cross functional teams


  • A conceptual and creative thinker who is confident, self motivated, articulate and practical
  • A very high level of resilience and the ability to perform consistently under pressure
  • The ability to juggle multiple clients and projects at any given time
  • A hands-on, persuasive and professional approach to all creative projects